Local Economies Project | The New World Foundation

Local Economies Project

Mobile Market Helps Fight Food Insecurity in Poughkeepsie


The City of Poughkeepsie has two grocery stores for a population of 32,000 people. Is it any surprise that one in four households in the City are food insecure and one in ten experience hunger?

All of this is starting to change through the work of Poughkeepsie Plenty Fresh Market – a farmers market on wheels making four stops around the city each week to bring fresh fruit and vegetables to areas where food insecurity is the greatest.

Produce sold at the market comes from donations and subsidized purchases. This allows the Fresh Market to sell at a lower price than grocery stores. At the same time, high-end products like local organic goat cheese and tomato sauce made from local heirloom tomatoes will attract farmers market regulars who can afford to pay full price and help keep the market running for others.

The Poughkeepsie Plenty Fresh Market brings farm fresh produce to some of the most food insecure areas of Poughkeepsie.

The Poughkeepsie Plenty Fresh Market brings farm fresh produce to some of the most food insecure areas of Poughkeepsie. Photo courtesy of Poughkeepsie Plenty Food Coalition.

“This is a different model than the stationary farmers’ markets we’ve had in the past,” Brian Riddell, executive director of Dutchess Outreach, said at the June 11th launch of the Fresh Market. “Although we’re targeting a specific community of people, the Mobile Market will be everybody’s market. And we need people to support it.”

“We are in a time of crisis in hunger and food security in America,” Riddell added.

The Fresh Market is an initiative of the Poughkeepsie Plenty Food Coalition and Dutchess Outreach, orchestrated in conjunction with an impressive group of agricultural partners.

Financial support for the project has come in part from the Hudson Valley Farm Fresh Food grant program of Community Foundations of the Hudson Valley.  Made possible through funding from Local Economies Project and an anonymous donor, the Hudson Valley Farm Fresh program supports organizations that work to reduce food insecurity by broadening access to local farm fresh food.

The Fresh Market can be found as it tours Poughkeepsie along the schedule below:

Tuesdays from 11 a.m. to 2 p.m.
New Hope Community Center, Smith Street
104 Hudson Avenue, Poughkeepsie NY

Thursdays from 11 a.m. to 2 p.m.
Interfaith Towers
66 Washington Street, Poughkeepsie NY

Fridays from noon to 4 p.m.
Family Partnership Center
North Hamilton Street, Poughkeepsie NY

Saturdays from 11 a.m. to 2 p.m.
Middle Main Street
Main and North Cherry Street, Poughkeepsie NY

Farmers interested in working with the Fresh Market can call Korey Findley at (845) 219-4174. For general inquiries, please call Dutchess Outreach at (845) 454-3792.   


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